No PR-approved bites in sight.

All You Can Eat? That’s an OG content IP cooked up and owned by All You Can Street, hosted by their founder Abhishek Gandhi. We linked up Thrive with Team AYCS to drop our "Take Food Personally" segment in the mix - they shot it, cut it, served it hot, and… totally crushed it.

Most food content? Bland. Same questions. Same answers. Zero flavour. But All You Can Eat by All You Can Street? Different. Think Gen Z pop culture icons. Local spots. Real talk over even realer food. Thrive wasn’t about to miss out.

We didn’t slap a logo and call it a day. We stirred the pot. The “Take Food Personally” segment, a rapid-fire feast of food confessions. Childhood snacks? Late-night cravings? Weird combos? No judgment. Just laughter, stories, and the kind of answers you can’t fake.

And when the cameras stopped? The conversation didn’t. Bite-sized moments were featured on the Thrive app as guest and snackable posts. Eight episodes deep, the reach wasn’t just wide, it was loud.
Because when you take food personally, everybody eats.