Two cuisines. One cheeky brand that has "fillings" for you.

When Mexican met Chinese in a cloud kitchen, the challenge was clear - lean too far one way, and you lose the other. The solution? Don’t pick sides. Celebrate both.

We found the answer in their food itself. The menu highlights were tacos and baos , both stuffed, packed, and bursting with flavour, just like the conversations people share over a good meal. Enter Taco Bao It! - a cheeky call to chat, eat, and repeat.

But why stop there? Every bite had a filling, and every customer had a feeling. So we said it loud: We have fillings for you. A message that’s as much a proclamation of love as it is a wink to what’s inside every bao and taco. From witty collaterals to brand extensions, every touchpoint echoed the brand’s lively spirit.

Taco Bao It! isn’t just a brand. It’s a mood. A midweek pick-me-up. A feast. And most importantly, the start of a delicious conversation.